Contact with potential clients.

Because that’s who you want to reach, right?

A fast and effective way to do this is through social media. since the vast majority of people use them today.

This tool offers the possibility of having an effective communication with your potential buyers due to the speed with which you can convey how you can help people.

And this is the main thing so that you can reach the right consumers.

So I explain 6 promotion techniques for your service on Social Networks.

Contests on social media

It is a way to promote your product without being aggressive because it allows you to interact with users and build trust in what you do. The correct way to take advantage of all the benefits of this tool is to keep the contest simple, fun and offering prizes to the participants because that’s what it is after all, right? a contest!

So I show you some ideas to start your own contest:

Photos: can be from photos of users, landscapes where they have been to images of their pets, since people will always be more interested in content that they helped build.

Referrals: It’s great for massive social media interaction because contestants are rewarded for sharing your contest on social media with other people and it helps you build a fan base.

Countdown: it helps you create urgency and this is the psychological phenomenon that causes them to act more immediately since they know that the offer has a time limit, put your countdown in the foreground so that they are always informed of how much time they have.

Highlight the value of your product: a good way to get interaction is by publicizing the monetary value of the product that you will give as a prize, this is very useful for the initial scan that the contestant will do of the information you post.

Advertise your product

People who follow your page are interested in your product, however you must go the extra mile to be seen by your target audience. Social media ads increase the reach you can have and help you have more visits to your publications and this in turn gives you the promotion you need for your product.

How can you do it?

Let me explain!

Create brand awareness: social media marketing amplifies the ” word of mouth ” effect and increases your brand recognition
Understand your audience: keeping a record of the social conversations that revolve around keywords that your users handle will help you understand their behavior and trends.
Generate direct traffic: Social networks are a type of inbound marketing that will help you direct your consumers to your website.
Increase authority: Become the reference authority for your clients and improve the image of your brand so that it is a reliable source of information.

Create promotional offers and coupons

A good form of social media marketing is by giving away promotional offers and discounts, offering these special offers to your clients regularly, you are going to make them stay engaged, you can also do it in a personalized way so that they feel special and that is actually the case. , Each client is unique! This will help you generate loyal followers, boost your sales, attract new users and expand your database.

Turning interaction into sales is difficult but not impossible and one way to do it through your list of participants is to give them a discount coupon by email when registering for the contest or at the end.

It’s a good way to get subscribers, right?

Social proof

The testimonials of your clients promote your service in a positive way since when they know other experiences they will make an informed decision about the quality of the product you have, that is why it is important that you have testimonials from your consumers in order to attract more potential clients.

So how can you structure your customer testimonials?

Providing real data, including photographs or videos, describing the specific benefit that your client obtained and explaining what problem was solved thanks to your service.

In this way you will be able to create trust in your product, and in online sales trust is the basis for a successful sale.

Share visual content

Images, video and interactive content allow you to involve your users more in your social networks, so if you publish the demonstration of what your product does, you will generate great attention.

You must take into account which are the appropriate formats so that you can produce quality content, because the quality of what you do and how you project it is what will make them decide to buy what you offer.

So you can use a filter that suits the identity of your